MIT $6B Campaign
for a Better World
Roadshow Event Design & Art Direction
These dynamic gatherings highlight MIT alum, students, faculty, and donors, and are held in cities all over the world and online. I joined MIT halfway through the Roadshow series (26 events in total, including 3 virtual), and have served primarily as the lead designer and also as art director for event photography.
To help create excitement in the host cities, the illustrated skylines feature a collage of local iconic buildings and landmarks. In the spirit of the MIT “hack” (or prank), the MIT Great Dome is hidden among the skyline elements to signify that we’re “bringing MIT to you.”
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Work closely with Creative Director to provide art direction to junior designers, freelancers and external production vendors for both in-person and virtual event series.
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Illustrate city skylines for 13 events, design print and digital collateral including large format banners, faculty & student presentations, animated social graphics, email and web designs, program booklets, stickers, etc.
Skyline Illustrations
These simple line illustrations were customized and used on marketing communications including print invitations, event website, emails, social graphics, and usually on a large screen somewhere onsite.
Talk about it
Email, social, web - to promote these events we put out a lot of communications.
Infographics
Obviously the MIT crowd loves their stats, so we incorporated Campaign-related statistics into way-finding floor decals, and as rotating onscreen graphics.
But wait!
There’s more.
Selfie stations, virtual reality tours of new campus spaces, inspiring presentations by MIT faculty and students - you just had to be there!
