Horizon Blue Cross Blue Shield of NJ
During my time as an art director at Partners + simons (now Merge), I worked primarily on the Horizon Blue Cross Blue Shield of New Jersey account. While there, I worked in conjunction with the creative directors, copywriters, account management, project management, production, and technology teams to develop and execute print, broadcast, video and digital collateral.
-
Storyboards for Power of YES video. Project limitation was budget and time, so we used a mix of existing and stock footage.
Source stock images for initial concepts leading to direction for photoshoots.
Explore design options for the OMNIA Health Alliance logo lockup with existing Horizon BCBS mark.
-
Layout design for video supers, social posts, mailers, out-of-home advertising, etc.
The power of YES.
The objective of this campaign (work done during Summer 2015) was to develop an overarching campaign theme to announce Health Care Value Strategy, Cutting Edge Network, and Products. The campaign theme was the umbrella for all marketing materials that were developed for consumers, Horizon sales representatives, brokers, and employers.
Deliverables included: out-of-home, social, print, email,
This video was part of a larger campaign (The Power of Yes) that I worked on for Horizon Blue Cross Blue Shield OMNIA. We used a mix of existing and stock footage, as well as the supers that I designed. This was a collaboration with the P+s team and an external video editing team.
More HBCBS
As you can imagine, with an account as large as BCBS of New Jersey, there were a lot of moving parts. Below is a selection of work I did outside the OMNIA campaign.
