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This tool was intended to help e-commerce business owners who were interested in selling their online stores obtain a valuation based on their answers to a handful of questions - which is often an overwhelming task.

The wireframe, site design, and prototypes were created in Figma and shared with our web team for development. I worked with the Dianthus VP of design, as well as in-house marketing and web/tech teams to determine the objectives for the site. Instead of a traditional form, we used fun design elements including playful illustrations, a progress bar, and an animation of money raining down on the valuation results to game-ify the questions.