SunGuard SPF
SunGuard SPF is a mock project that was created for BrandGuard. The visual assets were designed to show how their AI tools can assist brands to keep their marketing collateral consistent and always on-brand.
I worked closely with the VP of Design to develop a visual system and large library of assets for the AI/Tech and Marketing teams to use for testing, marketing.
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Under the Creative Direction of the VP of Design, I developed a flexible set of logos, an expanded color palette, typography, patterns, style guidelines and more.
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In addition to a simple doc with guidelines for using the brand elements, I collaborated with the VP of Design to design the output pdf once a user input their existing brand data.
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In order to train the BrandGuard tool, we needed to upload on and off-brand assets. I created dozens of social posts for this mock brand to show how their powerful AI tool could keep content on brand, and therefore - speed up the review/approval process.
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