Flor de Fuego Tequila
Naming, Identity and Package Design
I can proudly say I’ve named a tequila! This was a very unique project for me, and one that I really enjoyed working on. I collaborated closely with the owner on everything from selecting the bottle and cork, to the logo, typography, palette, and labels. As a bonus, I even got to taste test the different types of tequila and compare some of the very best!
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Explore font pairings, color palettes, FF ligatures, patterns, etc.
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Researching the process of making tequila, I discovered how the agave plants grow in volcanic ash, and kept coming back to the idea of a fire flower… a flower of fire.
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Beyond the label design for the 5 different types of tequila, I was also involved in the bottle and cork selection.
