Aero founder Peter Fermino knew that he wanted to merge two of his passions in the visual identity for Aero - coffee and cycling.

There was an existing design to start with; however, it just didn’t communicate the quality and care poured into each bag of Aero Coffee.

I worked with Peter to create a bag design and a system of colorful labels so one bag will work with his wide variety of roasted coffee beans.

Additionally, I designed packages for steeped coffee bags and boxes, to-go cup sleeves, pastry box labels and more.

Using the identity elements from the logo and bag designs, I created a vehicle wrap for the Aero Coffee delivery van and signage for the outside of the coffee shop.